Organic agriculture reinforce the natural resistance of the environment to diseases. Organic coffee is generally shade grown, in its natural habitat, preventing deforestation and preserving a healthy ecosystem, where birds like the tiny ZunZun enjoy the habitat, control the insect population and naturally fertilize the soil. Conventional non-organic coffees may contain residue from synthetic chemical fertilizers and pesticides, adding risks of water pollution, soil erosion, and harmful health impacts. The certification process ensures that the farmers have used only organic farming techniques for several years before being certified. These techniques are also much safer for the farmers health, the entire supply chain, and for the enjoyment of the ultimate consumer.
fair trade and direct trade
Fair Trade establishes strong connections between the farmers in the developing countries, the businesses and the consumers around the world. These connections ensure that farmers and communities involved in growing coffee, receive fair wages, are treated with respect and dignity, and that steps are taken to preserve the environment.
Direct Trade helps also for better wages by reducing the supply chain intermediaries, linking directly the farmers to the consumers. Fair Trade and Direct Trade enable access to housing, health care, education as well as leadership and entrepreneuship programs, specially for women, ultimately contributing to empowerment and self-sufficiency for families and communities.